At 8:00 pm on 28 March, the third of the lectureseries jointly organized by the Communist Youth League Committees of three colleges (Medical School, Overseas Education College/International College and School of Life Sciences)was held at Room A107 of Building 1 of Xiang’an Campus as an activity celebrating the 95thanniversaryof Xiamen University.

The lecturers includedmembers from Xiamen University’s Official Account (Xiaoxia) team on WeChat and Gao Xi, the special correspondent of the Party Committee and Chief Photographer of the Youth League Committee of Xiamen University. By revealing the operation of the official account and sharing Gao Xi’s photographic experience, the lecture aimed to demonstrate the application of publicity ideas in the new media and photography to the student cadres of the three colleges and promote their management and innovation ability.

The first lecturers were from Xiaoxia Team. To the surprise of all, the lead members were students from different colleges of Xiamen University who were the same age as the audience. With a love for writing and photography, they have opened a window for the world to see Xiamen University with their everyday promotion on the WeChat. Their rigor and preciseness, innovation and openness have won the recognition and favorable reception from people in and out of Xiamen University in a short time. Speaking of the operation of the public account, the leaders of Xiaoxia team shared their experience without reservation. It turned out that the high click rates came from the efforts of everyone: the timely and novel headlines, the contents that are closely related to campus life and development of the university, the first-hand materials collected from the students and staff, the fine and truthful photographing and post-processing, and even the typesetting and editing are all the results of careful investigation and detailed discussion. The cadres understood the hard work involved in the operation and learned valuable experience from the sharing of Xiaoxia team.

Then came the well-known senior studentGao Xi. Instead of dwelling on the unintelligible techniques first, he told the story of how he formed ties with photography. He called photography lovers “advocates” and “couriers of beauty”, and encouraged them to find the beauty around themselves and to record it with their cameras. The example he gave was that even the labs filled with chemical apparatuses would form a unique scenery with people in white lab gowns. After that Gao Xi taught the audience techniques in shooting meetings, collective activities, parties and stages as well aspost-processing and editing. After his selfless sharing he encouraged the photography fans to keep recording the beauty and making life colorful.

In the last interaction stage, Gao Xi answered questions from two cadres of the International College and recommended books on photography. The lecture ended with warm applause after souvenirs were presented to the lecturers.